Top 50 Free SEO stuff to increase website traffic 2021

Today in the world of SEO, search engine optimization is becoming more and more important. Here are some top Google Search Trends that will help you with your Website Ranking for 2020:

1. Machine Learning & Artificial Intelligence (AI):

Google has made all its updates in 2017 according to machine learning and artificial intelligence. In the coming years, Google will heavily rely on AI to provide a better user experience and thus search engines will start becoming ‘smarter’. For example:

Google’s Rankbrain is all about machine learning and artificial intelligence. It can process search query in a better way by predicting what a user might be looking for.

RankBrain acts as a helper that communicates with Google’s algorithm and helps it in returning the most relevant search results.

There is also an update on Knowledge Graph, Google is working to integrate AI with its knowledge graph to provide users with the best possible answer for their question.

2. Voice Search:

The use of voice search has increased by around 36 percent in the past few years. Some time back, Bing also announced that it is going to support voice search very soon. You can expect this number to rise even more after that.

3. Mobile-First Indexing:

Google has already started rolling out mobile-first indexing, which means if your website is not responsive on smartphones or tablets, then it will affect your website ranking on Google.

4. Videos Optimization:

Google has started giving priority to videos in 2017, which means if you have more videos on your website, then there are chances that they might be displayed first in SERPs (Search Engine Result Page).

5. Image Search:

Google has made some changes in 2017 to make image search easier, particularly for mobile users. Your website will benefit from it if you have related images with your content.

6. Location-based Searches:

Searches related to location are increasing day by day and Google is making all the necessary changes to provide more relevant results. This trend is also expected to grow in the coming years.

7. HTTPS:

HTTPS is a secure protocol that is used to encrypt data between a website and its visitors. Google has started giving HTTPS-sites an edge over HTTP sites, but the search engine has not announced it officially yet. However, seeing the increase in HTTPS-based websites in 2017 reports by Moz, it is highly possible that Google might be favoring HTTPS based websites in 2018.

8. On-page SEO:

On-page SEO is the most important factor for your website ranking on Google, if you are looking to increase your website traffic 2021 then make sure to optimize all the pages of your site accordingly. Use keywords intelligently and avoid over-stuffing them as it can severely affect your website ranking on Google.

9. Artificial Intelligence:

AI and machine learning is going to play a major role in the world of SEO, Google is heavily investing in AI and we can expect some major changes in SERPs by 2021 that will be driven by machines and artificial intelligence. So make sure that you align your content with these changes to increase website traffic 2021.

10. RankBrain:

RankBrain is the machine learning and AI-focused search feature by Google, which will be heavily influencing SEO strategies in 2018 and beyond. Make sure that you understand how it works and implement it on your website accordingly to improve your site’s Conversion Rates and Increase website traffic 2021.

11. Content Marketing:

Content marketing has been at the heart of SEO strategies since 2014, but in 2018 we can expect that this trend will increase even more. This is due to Google’s massive focus on machine learning and AI in 2017, which will be influencing search results heavily, thus making content marketing a top priority in 2018 and beyond.

12. Image Optimization:

Image optimization has always been a challenge for online marketers, but things are going to change in 2018 where Google will provide better image search results based on machine learning and AI. Make sure to optimize all the images you have on your website specifically for mobile users as they are more likely to click on images that are optimized for mobile screens.

13. Featured Snippets:

Featured snippets is one of the most effective ways to get your website ranking on Google, however it is important that you focus more on improving user experience than just optimizing for search engines. Make sure that the information in featured snippets aligns with what users are searching for, otherwise Google might start featuring competing websites.

14. Paid Ads Optimization:

Paid ads optimization is something you need to focus on if you are looking to increase your website traffic 2021, as it will directly impact your SERPs so make sure that you optimize all your paid ads accordingly. Use keywords intelligently and create attractive Adwords campaigns for your website to get more traffic in the coming years.

15 . Website Loading Time:

Google is giving high importance to site speed along with user experience, which means that your website loading time will have a direct impact on SERPs. So make sure you optimize all your images and files accordingly to increase page load times. This is why it is important to focus more on improving user experience rather than just optimizing for Google.

16. Social Media Optimization:

Social media optimization is not just about creating social media profiles and adding the relevant links on your website, rather you need to focus on building real relationships with your users online. Make sure that you respond quickly to comments and address any issues your users might have online, this will help you build a strong reputation and increase website traffic 2021.

17. Mobile Optimization:

Mobile optimization is one of the rising trends where Google has been heavily investing in mobile-first indexing over the past few years, which means that it’s just a matter of time when mobile optimization will become one of the top ranking factors in Google. So make sure that your website is responsive and optimized for mobile users by 2021.

18 . User Experience (UX):

User experience is what will drive Google’s algorithm in the future, where it will be giving more weight to websites that provide great user experience to their visitors or site visitors. So make sure that you focus more on improving user experience by making your website faster, loading time lesser and provide a great user interface.

19 . Voice Search:

Google already has AI-based voice search feature in Android devices, which means we will be seeing more of voice search in the near future. Make sure to optimize all your content for voice searches as it’s just a matter of time when this trend will take over traditional search.

20 . Dynamic Results:

Google already has started experimenting with dynamic results, which means you can expect more of this in 2018 and beyond where Google will be generating results based on your location, browser history and other factors. Make sure to optimize all your content accordingly so that you don’t miss out on any opportunities to get more traffic 2021.

21 . Personalized Search:

Personalized search is already available in Google, where it is giving high priority to your personal location and browsing history. So make sure that all your content is unique and optimized based on the user’s individual needs if you want to stay ahead in the competition.

22 . Featured Snippets:

Featured snippets is one of the most effective ways to get your website ranking on Google, however it is important that you focus more on improving user experience than just optimizing for search engines. Make sure that the information in featured snippets aligns with what users are searching for, otherwise they are likely to bounce off your website.

23 . User Intent:

User intent is what Google looks for in order to provide more accurate results, which means you need to make sure that all the content on your website meets user’s specific requirements. So make sure that you use keywords intelligently and create highly optimized pages while keeping user intent in mind.

24 . Mobile-First Indexing:

This is one of the coolest features that Google has introduced in 2018, which means you need to improve your mobile pages if want to rank higher on search engines. You should focus more on making your website faster and provide great user experience rather than just improving page speed for desktop users.

25 . Programmable Search:

By 2021, you should expect more of artificial intelligence to be involved in search results where Google might start showing answers before the user even types anything. Make sure that all your content is optimized for this by aligning keywords properly and including the right links to high priority pages 2020.

26 . Semantic Search:

Google has already introduced semantic search, where it is capable of understanding the meaning and context behind keywords. So, this means that you should use keywords smartly to keep your content SEO friendly 2020.

27 . Page Speed:

One of the most important ranking factors in Google is page speed, which means you need to make sure that all your website pages load faster than usual. So, make sure that you focus more on improving your website page speed if you want to stay ahead in competition 2020.

28 . Link Building:

No matter how much content you publish and how high quality it is, you will never be able to guarantee a higher rank without having a strong backlink profile. So make sure that you focus more on link building strategies in order to rank higher 2020.

29. Instant Search Results:

Instant search results are increasingly becoming popular in 2018, where Google already has started experimenting with it for mobile users. By 2021, you can expect more of this in the search engine so make sure that your website pages load instantly when people search for information 2020.

30 . Semantic Keyword Research:

You should start taking semantic keyword research more seriously if you want to rank higher on Google, especially when it comes to featured snippets and answers provided by search engine 2020. So make sure that your content is optimized with the help of semantic keywords 2020.

31 . Information Retrieval:

With the help of Machine Learning and Artificial Intelligence, Google has started incorporating information retrieval techniques in search results, which means you need to make sure that your content is rich in knowledge 2020.

32 . Voice Search:

It is estimated that by 2021, about 50% of all search queries will be handled by voice so it is important that all your content is optimized for voice search. Make sure that your website pages have proper keywords 2020.

33 . Intent Detection:

Intent detection is a key factor in the future of search engines where Google might start understanding user’s intent behind particular keywords, which means you need to make sure that all your information is relevant 2020. It will also help you rank higher on search engines 2020.

34 . Customer Journey:

With the improvement in technology, people will be using more of Artificial Intelligence as well as advanced algorithms for customer journey mapping and providing results more relevant to their needs 2020. So make sure that all your content is designed accordingly 2020.

35 . Machine Learning:

Machine Learning is one of the most important ranking factors in 2020, where Google will try to provide results more relevant to user’s search queries by giving it a human touch 2020. So make sure that you focus more on machine learning based techniques for better rankings 2020.

36 . Keyword Research:

With voice search becoming popular and Instant Search (answer boxes) becoming a trend, you have to make sure that your website pages are optimized for keywords on which they compete 2020. So use the right keywords 2020.

37 . Artificial Intelligence:

Google is already using Artificial Intelligence in its results where it’s capable of understanding user’s intent behind particular search queries 2020. So you need to focus more on artificial intelligence based techniques 2020.

38 . Personalization:

Personalization is not a new concept in search engines, but Google will try to make its search engine more personalized where it will provide results based on user’s custom preferences 2020. So make sure that your content matches user’s interests 2020.

39 . Mobile-First Indexing:

With the rapid growth in mobile searches, you have to make sure that your website is responsive 2020. So make sure that your website pages are responsive for all devices 2020.

40 . Internet of Things:

With the improvement in technology, Google will start crawling vertical data from IoT to provide better search results 2020. So it’s important that all your content is driven from IoT 2020.

41 . SEO Tools:

SEO tools will play a bigger role in ranking websites on Google, especially when it comes to structured data markup and link building 2020. So use the right kind of tools 2020.

42 . Site Speed:

Site speed is one of the most important ranking factors that will decide your website rankings 2020. So make sure that your website pages load fast 2020.

43 . HTTPS:

HTTPS is a Google ranking factor and it will remain important for a long time because it protects users from different types of attacks 2020. So make sure that you have an SSL certificate 2020.

44 . SERP Features:

SERP features are gaining importance, so make sure that your website pages are optimized for all the SERP features 2020. Some of the most important SERP features include Google Trends, Instant Answers, Featured Snippets and Answer Boxes 2020.

45 . AMP:

AMP is one of the most important ranking factors 2020 where it will boost user experience by providing faster load times 2020. So make sure that your website pages are AMP compatible 2020.

46 . Mobile Usability:

Mobile usability is one of the most important ranking factors because mobile searches have increased exponentially 2020. So make sure that your website pages are optimized for mobile users 2020.

47 . On-Site SEO Factors:

On-site factors are one of the most important ranking factors in 2020 where Google will look at different on-site SEO factors to rank websites 2020. Some of the most important On-site SEO ranking signals include domain authority, page speed, SSL certificate, website load time and more 2020.

48 . Marketing Campaigns:

Marketing campaigns play a key role in ranking websites on Google 2020. So make sure that your content is promoted through right marketing campaigns 2020.

49 . Geo-Location:

Geo-location is one of the most important ranking factors in 2020 where Google will try to rank local businesses higher based on geo location 2020. So make sure that your website pages are geo tagged 2020.

50 . Site Updates:

Site updates play a huge role in ranking websites on Google 2020. So make sure that your website is regularly updated to keep up with the latest changes 2020.   And this was all about how to rank a website on Google for 2021 . If you have any questions, feel free add them in the comments below.

Artificial Intelligence is going to be a huge player in the future of SEO. If you have tried to Google search something lately, they have been using AI like crazy and you end up with lots of information that matches your interest. So I think this article is right on point about how Google will be ranking websites for 2021.

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