It’s an industry term for the use of digital technologies to attract potential customers to different products. It can be used for marketing fundraising, promoting not-for-profit ventures, and attracting activity within business environments.
The people who are cashing in at the moment are those who have expertise in SEO – search engine optimisation skills – which is essentially optimising websites so that they rank highly when you do a Google search. This includes by making it easy for Googlebots to crawl your site, ensuring that there are no disparities between mobile and desktop versions of your pages, having quality content including key words on every page plus backlinks from other sites pertinent to your interests. With so many businesses now leveraging digital platforms as their main point of contact with customers, there is significant demand for these services.
The trick to success in the digital marketing world is knowing what will drive consumer behaviour and spending your money on actually getting those results – not throwing all kinds of messages out there hoping something sticks. It’s about being extremely targeted with your messages to an audience that you know are interested and motivated with a product or service that is valuable enough for them to take the next step.
A good example is the recent video I released on how we can drastically reduce household waste and even turn it into a valuable resource. With over 2.5 million views in just two weeks, generating interest from all around Australia as well as New Zealand and America, there is now significant demand for me to present the information in workshops and courses so that people can take practical action. This would never have happened if I’d just put up a normal post about recycling.
Source: digital marketing agencies North Sydney
There are other elements to be aware of including branding – branding yourself as well as your business or product, storytelling to make it more emotionally engaging – and the use of video which is on the rise. The first step is to leverage all your digital assets including social media channels like Facebook, Google+, Instagram, Pinterest etc as well as email marketing before working out how best you can reach your market.
Start by getting clear on who are main audience is and what their needs are. From that you can gather data and information so you can create a specific and targeted marketing plan to meet their needs. Google is the number one source for this with tools like Google Analytics helping to determine how people interact with your business or website. You can even use it to reach out to them directly via forms on your website or mobile apps.
As more people start to recognise that happiness does not lie in consumerism, more options are becoming available for people to make choices that are both sustainable and affordable. I’m very much looking forward to seeing how this develops over the coming months as there is already significant demand for these types of resources.
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