Social Media Marketing has many benefits to businesses, they include:
1. Increased exposure of your business and products
2. Expand your customer base
3. Provides fast and efficient ways for contacting with customers and prospects
4. Allows interaction between you and your clients in a timely manner
5. Keeps you updated on new products and services
6. Enables you to communicate with your clients at anytime, anywhere
7. Increases brand awareness
8. Builds loyalty among your customers
9. Helps you find new customers
10. Provides insight on how people perceive your products or services 11. Gives you the opportunity to provide customer service at anytime, anywhere
12. Increases traffic to your website
13. Enhances the customer experience by responding to reviews online and providing follow-up information
14. Provides a way for you to determine which products or services are in high demand 15. Increases your search engine optimization (SEO) rankings 16. Provides expert advice and support for your customers
17. Gives you access to a global market
18. Does not require much management from you after set up
However, there are also disadvantages of social media marketing to businesses as well:
1. Can attract negative attention
2. Requires time and effort
3. Social media managers need people skills
4. Sites can be hacked
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